My Many Hats

   The Art of Self-Luvin’ with SM Supermalls Can you feel it? Love is in the air! But it’s not the kind that sweeps you off your feet, just the love that feels safe, warm, and homey.  Self love, of course! Hey self-lovers, consider this a sign for you to slow down and to show yourself some well-deserved LUUUUV. Because this Heart’s Day, it’s no longer just about romance, it’s about keeping your heart happy, healthy, and glowing. Through the melody of  Olivia Dean , it really is  so easy to fall in love— especially with the person who’s been with you through it all. And at your most loved mall, self-care comes as easy. Because from beauty essentials to wellness musts, we’re here to help you lean into the soft life, effortlessly unbothered. So mark your calendars, set the vibe, and celebrate love your way because  #LuvIsYourVibeAtSM. STEP 1: Cleanse Out Your Worries Love needs breathin’,  so let your self-LUV journey start with a clean base. Let go of th...

    SM Supermalls Brings February Job Fairs Nationwide, Making Job Search Easier for Filipinos President Ferdinand Marcos Jr. checks partners’ booths during the previous SM Job Fair in December 2025, engaging with employers and jobseekers and underscoring the shared commitment to making employment more accessible for Filipinos. Just got hired! A job seeker beams with pride after landing a new job during  the Job Fair at SM City Cabanatuan. In celebration of the Banatu Festival, celebrating the 76 th  founding anniversary of Cabanatuan City, SM Supermalls kicked off February with a highly successful job fair at SM City Cabanatuan, demonstrating how career opportunities can be meaningfully woven into local festivities. Held last February 3, the job fair brought together 32 employers and a thousand jobseekers, with 90 applicants hired on the spot— underscoring the impact of aligning employment initiatives with community celebrations. By integrating career opportuni...

   Feed Your Empty PET Bottles into SM’s New Green Recycling Machines GR Machines deployed in SM Malls nationwide set to make recycling easy, fun, and rewarding Your empty PET bottles have somewhere better to go than landfills—and SM is taking them there. Through the newly-deployed Green Recycling Machines (GR Machines), SM Prime Holdings Inc. (SM Prime) uses the nationwide reach of SM Supermalls to make sustainable action easy, accessible, and rewarding for mallgoers all over the country. "The GR Machines enrich the SM Group's existing waste management efforts under the SM Green Movement," said SM Supermalls President, Steven Tan. "Through the deployment of these machines, we hope to collaborate with our customers in caring for the environment by helping recycle PET bottles whenever they enter their most loved SM Supermalls." Each GR Machine can be operated with ease by any user and can accept PET bottles up to two liters. Together, the GR Machines nationwide c...

   Philippine International Pyromusical Competition 2026 delivers a bigger, maxed out experience at SM Mall Of Asia MANILA , Philippines, 21st January 2026  - The Philippine International Pyromusical Competition 2026 is back and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed out experience built for how Gen Z shows up, hangs out, and shares moments. This year’s edition is a maxed-out experience, bringing an all-out global showdown of world-class pyrotechnics, music, and color. Each competing country lights up the night sky with high-impact visuals, perfectly synced to sound, designed to stop scrolls. Bigger bursts. Cleaner timing. Stronger crowd reactions. Every show competes for the title of Best Pyromusical Display, and every night delivers main-character energy. The 2026 experience goes beyond fireworks. It is about the full vibe. Friends meet early, eat out, walk th...

  SM Supermalls spotlights MSME growth this February with long- standing partners DTI, Philstar, and Go Negosyo February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it. Together with long-time strategic partners — Department of Trade and Industry, Philstar Media Group, and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence. These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment comes alive through a lineup of impactful initiatives happening across SM malls. Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February Entrepreneurs and MSME owners gain valuable one-on-one insights from industry mentors during Go Negosyo’s 3M on Wheels, receiving free, pra...

   Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation. The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline. Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers. Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at t...

   SM amplifies grassroots ice sports development through third hosting of SEA Trophy: Largest turn out and PH wins in three years signals growing pool of future skating champions MANILA , Philippines, 14 January 2026  - With the Southeast Asian (SEA) Open Short Track Speed Skating trophy's Philippine return, SM hopes the country's success at the international derby captures a crucial window of opportunity to further enrich local skating talent. Designed as an entry-level international competition, the SEA Trophy gives young and emerging skaters the opportunity to compete, learn, and gain exposure on a friendly yet structured stage. “We are thrilled with the results of the latest season of this international competition,” said Joseph Silva, Senior Assistant Vice President for SM Skating. “Since its inaugural run, we’ve seen steady growth in participation, and this year marks our highest turnout yet, along with the country’s strongest medal haul to date. Coupled with the s...

   All for You Matcha Madness Hits SM Supermalls SM Supermalls takes Matcha Fest nationwide MANILA, Philippines 5 February 2026 —  Building on the first-ever Matcha Fest held at the Mall of Asia last year, your most loved, SM Supermalls returns with a larger, better, and more maxed experience celebrating all things matcha! SM Supermalls’ Matcha Fest 2026 is a great space for specialty cafes to connect with matcha fanatics. Local vendors get a chance to showcase their creativity to eager customers who want to explore the different varieties of the beloved Japanese green tea across your favorite SM malls. Through the Matcha Fest, SM Supermalls continues to shape malls not just as spaces for shopping, but as destinations for discovery, community, and food and lifestyle experiences. As a gift to the matcha-loving community, SM levels up the celebration with a festival packed with even more matcha goodness, all thoughtfully curated, all for you. SM J Mall, Upper Ground Level A...

   Your Hard Launch Worthy Drops At SM Supermalls In The Metro The year is officially underway, and it’s looking good. 2026 is already taking shape through everyday moments, familiar routines, and plans that are finally happening. This is no quiet reset or a low-key start, it’s a hard launch to show up, step out, and strut through the year with confidence. Across your most loved SM Supermalls, new lifestyle and fashion spaces are opening with firsts and fresh concepts that can easily fit into your routine, giving you more places to go, more things to try, and more reasons to be out and about. Time to show off our best selves with the year ahead! Your Upgrades That Don’t Go Unnoticed These are the upgrades people notice without you having to point them out—how you smell, how your space feels, how put-together your everyday looks. At  Bath & Body Works  at Level 2, City Center of SM North EDSA, everyday scents and self-care staples fit easily into your routine. Not...

  Get Your 2026 Craving Non-Negotiable At SM Supermalls in the Metro For the new year, let’s raise the standards. This is the year you stop making compromises when it comes to your cravings. No rushed decisions. No “this is good enough.” And more importantly, no more meals that feel like an afterthought. SM Supermalls is starting the year by bringing in new dining spots that can transport you to a new era full of fresher concepts, bolder flavors, and better choices. Proving time and time again why it deserves to be your most beloved mall with spots that raise expectations, break routines, and make eating out feel fun again. So before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling. NON-NEGOTIABLE 1: Snacks Shouldn't Feel Like A Placeholder Snacking isn’t something you do just to get by–it’s something you do...

   SM Celebrates National Autism Consciousness Week with great strides in true inclusion First in the country, SM Sensory Lab launch marks a new chapter in inclusive spaces built for people on the Autism spectrum MANILA, Philippines — SM Supermalls enters its new era as a truly inclusive Mall for All with ground-breaking milestones launched during this year's National Autism Consciousness Week (NACW). Through its Corporate Social Responsibility arm, SM Cares, SM celebrated acceptance and appreciation with nationwide efforts that aimed to elevate the mall-going experience of Filipinos on the autism spectrum in accommodating spaces built to be loved. "This year's celebration of the NACW is a great step forward for SM Supermalls as we hosted 'Lights Up, Sounds Down' (LUSD) and opened the very first 'SM Sensory Lab'--the country's only dedicated mall space for people with sensory processing challenges," said Steven Tan, SM Supermalls President. "O...

   Strong MSME Engagement Sets the Stage for SM Supermalls’ 2026 Programs Nationwide malls drive MSME upskilling, growth, and sustainable enterprise   Under the  SM for MSMEs  program, MSME Hub owners  Alamanga  and  Rainbow Scoops  bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive. MANILA , Philippines, 26 January 2026  — Building on strong MSME momentum in 2025,  SM Supermalls  is entering 2026 with a renewed and sharped focus on empowering Filipino entrepreneurs, leveraging its nationwide mall network to create tangible growth opportunities for micro, small, and medium enterprises (MSMEs). Through its  SM for MSMEs  program, SM Supermalls empowered  920 new MSMEs and start-ups in 2025 , with nearly  10% successfully transitioning into regular mall tenants  through kiosks, counters, or in...

   SM Supermalls expands its nationwide presence for Pickleball : Largest number of pickleball courts at 61 across 25 properties by end of 2025 Pickleball continues to find its home in SM Supermalls. Through the SM Sports and Lifestyle Center (SLC), SM expands its permanent pickleball court locations to SM Center Shaw and SM Center Muntinlupa, giving the all-inclusive sport, its athletes, and enthusiasts even more venues for their next friendly or competitive matches. Because of this, SM closed 2025 with 61 court locations across the Philippines with 37 total permanent courts—the largest among mall operators. SM empowers the thriving local pickleball scene with maxed-out sports experiences for picklers and the active lifestyle community nationwide. Through its launch of SM Active Hub, the country's largest sports playground, partnered with SM SLC's mission of revolutionizing fitness and sports engagement in the country, it encourages tournament play, friendly competition, and ...

    All the lucky feels at SM Supermalls Celebrate love and luck this Chinese New Year and Valentine’s Day MANILA,  Philippines 14 January 2026 -  This February, SM Supermalls brings together two of the most joyful occasions of the season—Chinese New Year and Valentine’s Day—for a month-long celebration that’s all about love, luck, and unforgettable experiences. Welcome the Year of the Horse with festive finds, romantic moments, and prosperity-filled activities designed to make every visit extra meaningful! Discover love and luck at the Lucky Feels Bazaar (February 1–28) Step into the heart of the celebration at the  Lucky Feels Bazaar , a unified Chinese New Year and Valentine’s Day pop-up bazaar that blends romance and prosperity in one exciting space. Whether you are looking for giftables perfect for expressing love or just exploring lucky charms, trinkets, and prosperity-themed finds to attract good fortune for the year ahead, this is where heartfelt gesture...

   SM Prime’s Green Movement maximizes scalable sustainability through SM Supermalls   MANILA , Philippines 23 January 2026  — Since its launch the SM Green Movement has demonstrated the power of strategic, collective action in effectively tackling environmental challenges to achieve one goal--the protection and preservation of the planet's resources for present and future generations. Even before the industry mandate on sustainability, SM Prime Holdings Inc. (SM Prime) recognized that meaningful sustainability can only be achieved through long-term, consistent, community driven efforts. This understanding guided the development of programs designed to evolve alongside stakeholder priorities and shareholder responsibilities. Leveraging on the scale and reach of its nationwide network of supermalls, SM Prime embedded sustainability efforts within malls operations, actively engaging customers, tenants and communities in its environmental journey. This "micro to macro" ...