My Many Hats

   SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care     In celebration of  World Water Day , SM Supermalls, through its corporate social responsibility arm,  SM Cares , organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.   This year’s coastal cleanup emphasized enhanced  waste segregation education  to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems.   The coastal cleanup activities took place across  SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall,  b...

   SM Introduces Sparklo Reverse Vending Machines to the Philippines for the First Time Ever   SM Supermalls and Sparklo executives formalize their partnership during the official launch of Sparklo’s reverse vending machines in the Philippines, expanding the SM Green Recycling Machine program under the SM Green Market ovement.   SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. Expanding the reach of the  SM Green Movement and the SM Green Recycling Machine (GRM) program , the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide.   The collaboration introduces Sparklo’s reverse vending machine technology in the Philippines for the first time, providing an innovative way for customers to recycle plastic bottles and cans while visiting SM malls.   “This initiative further elevates th...

   A Feast of Flavors Awaits at SM City Zamboanga Zamboanga, la mesa ya listo!     The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.   At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you.   Opening Bites: A Taste Of What’s To Come The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of ...

  Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards   When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.   The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline.   Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers.   Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breakin...

   SM MEGAMALL INTRODUCES MORE “FIRST IN PH” BRANDS THIS 2026   More brands, more firsts, more reasons to be at SM Megamall     MANILA , Philippines, 2 March 2026  -  2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro.   Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place.   “As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said.   Coming Soon: First-in-PH Brands You’ll Wan...